Lifestyle technology studio

We build products for people who move

Broken Cloud Group invests in and operates technology products for the aviation and cycling communities. We combine software development, product design, and brand strategy to build tools people rely on.

See our ventures

Aviation

Pilot training tools, communication simulators, and educational products for the general aviation community.

Cycling

Ride planning, performance tools, and gear technology for road, gravel, and mountain cyclists.

Product & Software

Full-stack development, product strategy, and UX design for lifestyle technology companies.

Brand & Leadership

Identity systems, brand architecture, and strategic consulting for founders building consumer brands.

Philosophy

Built for people who care about the details

The name comes from a METAR weather observation: broken clouds cover five-eighths to seven-eighths of the sky. It's the condition where complexity and clarity coexist — where you can still see through.

We build for communities where precision matters and craft is valued. Aviation and cycling share that DNA: attention to detail, respect for the conditions, and a bias toward doing things right.

Precision

Aviation doesn't tolerate ambiguity. We build products with the same discipline the cockpit demands.

Craft

Every interface, every interaction, every word is considered. We don't ship until it meets the standard.

Patience

We don't chase trends or rush to launch. Deliberate action beats speed every time.

Portfolio

Current ventures

Active

Pattern Call

Aviation radio communication trainer. Practice ATC exchanges through simulated scenarios — from first solo to cross-country IFR. Web + iOS.

patterncall.com →
In development

More to come

Additional products across aviation and cycling are in early stages. We build deliberately — launching only when the product meets the standard.

 
About

A studio for lifestyle technology

What we do

Broken Cloud Group builds and invests in technology products for people who move — pilots, cyclists, and the communities around them. We also consult on product development, branding, and leadership for founders building in the lifestyle technology space.

Our work spans software development, product design, identity systems, and go-to-market strategy. We prefer to operate a small number of high-quality products rather than spread across a dozen half-built ideas.

Broken clouds cover five-eighths to seven-eighths of the sky. It's the condition where complexity and clarity coexist — where you can still see through.

Approach

We favor small, focused products that solve real problems for people who care about craft. Aviation and cycling share a common DNA: attention to detail, respect for the environment you're operating in, and a deep appreciation for tools that work.

Each venture operates independently but shares a unified brand architecture, design system, and technical foundation.

Services

Beyond our own products, we work with founders and companies on software and product development — from concept through launch — as well as brand strategy, identity design, and leadership consulting for early-stage lifestyle technology companies.

Base

California. Building for communities worldwide.

Ventures

Products & investments

Each venture operates independently under the Broken Cloud Group umbrella, sharing a common design language and technical foundation.

Active

Pattern Call

Learn to talk like a pilot

An aviation radio communication trainer that simulates ATC exchanges across 45 scenarios and 8 learning paths. Practice with word chips or free-typing — from your first pattern entry to complex IFR clearances.

Available on the web and iOS. Free tier includes 14 scenarios. Pro unlocks everything for $5/month or $50/year.

patterncall.com →
In development

Future ventures

Building deliberately

Additional products in aviation and cycling technology are in early exploration. We don't announce until we're ready to deliver.

Interested in what we're building or want to collaborate? Get in touch.

Contact

Let's talk

Whether you're exploring a partnership, interested in our consulting services, or have a question about our products.

Direct

Location
California, United States
Response time
Typically within 48 hours